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Brian Campbell

Head Coach/Owner

About Brian: I was born and raised near the Kalamazoo area and moved here in my late 20’s because my job as a police officer brought me here. After exploring all type’s of fitness I found my way to functional training with a colleague in the police force. We began doing a combination of Strongman and CrossFit in an effort to better our on duty fitness. After some time of doing this, and better acquainting myself with CrossFIt and its methodology, my wife and I decided to open a CrossFIt affiliate. CrossFit Tides was then born in Oct 2012. Emily and I truly love being a part of a place where people come to improve their health and fitness, and create long-term relationships with our members.

My favorite part of being a coach is... My favorite part of being a coach is helping people realize they can push past any barrier they have set in front of them. I believe that people are capable of so much more than they believe and as a coach we are a small part of unlocking that potential.

Favorite WOD: Adam Brown Hero WOD

  • 2 Rounds For Time
  • 24 Deadlift (295/205 lbs)
  • 24 Box Jumps (24/20 in)
  • 24 Wall Ball shots (20/14 lb)
  • 24 Bench Press (195/125 lbs)
  • 24 Box Jumps (24/20 in)
  • 24 Wall Ball shots (20/14 lb)
  • 24 Clean (145/100 lbs)

Favorite Movement: Power Clean

Go-to Healthy Snack: RX Bar

Cheat Day Favorite: Cookies or Cake

If I’m not at CFT you can find me: Spending quality time with my family.


Coaching Credentials

  • CrossFit Level 2 Trainer (CF-L2)
  • CrossFit Football Course

  • CrossFit Scaling Course

  • CrossFit Spot the Flaw Course

  • USAW Sports Performance Coach

  • Eleiko Certification for Olympic Weightlifting and Program Design

  • CPR/AED Certified


  • Head Coach – CFT

  • Affiliate Owner

  • Retired Police Officer

  • Firearms Instructor

Athletic Background

  • Baseball

  • Softball

  • Football

  • Basketball