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Emily Campbell



About Emily: I never know how to answer this question! Lol! I’m somewhat of a mutt, I guess. Originally from the other side of the state (Detroit area), until almost my senior year of high school, then moved to and graduated from Sturgis, MI. I met Brian in Kalamazoo, MI while I was finishing the Special Education Program at WMU, and Brian was in the Police Academy. It was love at first sight, of course! He accepted a position with a local Police Department, and I began my teaching career with Berrien RESA, teaching children with Autism, which is what brought us to this beautiful city of St Joseph.

    I love teaching! I started “teaching” a.k.a. telling my younger siblings what to do from a young age and actually fell in love with helping people. Yes, even my siblings! So once we opened the first CrossFit gym in Southwest Michigan, I fell in love with helping people all over again! The environment may be different from my classroom, but we all have goals and continue to work hard to achieve them.

    In 2011 we were blessed with twin girls who have grown up at Tides. I love that they have not only a positive, healthy environment to be a part of, but they are surrounded by such an amazing group of people every day! They get excited to be at the gym and do “their workouts”, and it brings me so much joy for our entire family to be part of an amazing community! I’m truly thankful.

How you started at CrossFit Tides and what made you transition into coaching:  We opened CFT in 2012 just after we had the girls. I remember doing my first WOD while Brian pushed the girls around in our double stroller. It was a great stress reliever for me being a first time mom of twins, and helped me to feel normal again.  People say it also made me more pleasant to be around!  As the girls continued to grow, so did my love for CrossFit and being healthy not only for me, but my family as well. I decided to continue my education and get my L1 Certificate.  Coaching classes, building relationships and trust with our members, and seeing them reach their goals pushed me to be better for them. I decided that my next step was to get my L2 Certificate so I could continue to improve my coaching abilities. That’s what’s so great about coaching, you can always continue to learn and improve!

My favorite part of being a coach is...The goose bumps I get from watching people do things they didn’t think they could do! When a member makes your arm hair stand up, you know it’s a great day! I love going to “work” everyday and seeing our members. The other part of coaching that I love so much is the relationships that have formed and how our community continues to grow. It’s a wonderful thing to be a part of, so thank you CFT! You guys/gals are what makes me love to coach!

Favorite WOD: I can’t say I have one favorite WOD, but anything with squats or cleans, double unders, pull-ups, or wall balls. Yes, I kind of like them.

Favorite Movement: I LOVE squats! Well, except OHS. Anything overhead is my least favorite. And I also like power and/or squat cleans, what girl doesn’t love to clean, right?! ☺

Go-to Healthy snack: I always like a good salad. If it has hard-boiled eggs and purple onions in it, that’s even better!

Cheat day favorite: I’d have to say anything salty and crunchy would be my favorite. Like a bag of salt and vinegar chips, but the small bag because if I had the large bag, I’d eat the entire thing!

If I am not at CFT you can find me: Playing My Little Ponies with my twin daughters and our black lab, Kimber girl (our pretty little punkin), or having a dance party! When we take a quick water break, I try to keep up with laundry. I also love and cherish our time as a whole family, out and about, doing activities.

Coaching Credentials

  • CrossFit Level 2 Trainer (CF-L2)
  • CrossFit Adaptive Training Course

  • CrossFit Scaling Course

  • CrossFit Spot the Flaw Course

  • Eleiko Certification for Olympic Weightlifting and Program Design

  • CPR/AED Certified


  • Coach – CFT

  • Affiliate Owner

  • Retired Special Education Teacher

Athletic Background

  • Softball

  • Basketball